Big event marketing: Successful holiday digital strategies

This article explains how brands should optimise their websites and use search marketing to increase sales during the holiday period.

Big event marketing: Successful holiday digital strategies

Dan MalachowskiPerformics

To achieve success in the retail holiday period, the key is to formulate a cross-channel/device measurement and attribution plan, a mobile experience optimisation strategy and an approach to marketplaces. Brands that make this their focus at the start of 2015 will reap the benefits in holistic holiday performance and efficiency.

Big event marketing

This article is part of a collection of articles on big event marketing. Read more.

Holiday 2014 (1 November to 31 December) was the biggest ever for online retail globally. Online sales rose 13.9% from...

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