Behavioural Economics: Reflective behaviour

This article discusses the importance of automatic behaviours and behavioural economics to marketers, and the need for research to include both questions and observation to understand this fully.

Behavioural Economics: Reflective behaviour

Oliver SweetIpsos MORI

Brands applying behavioural economics to consumer habits should look for those moments that make consumers consider their behaviour by introducing personalised elements.

We think far less than we think that we think.' 'We're not as smart as we think we are.' These are two common phrases that act as the core of the behavioural economics books that serve to make the reader feel stupid and the author sound clever. The premise of behavioural economics is that we often act without thinking, and then try to justify or rationalise what we just did...

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