Artificial brand intelligence

This article explores some of the recent developments in Artificial Intelligence (AI), and the techniques and uses that marketers can engage with in order to be able to scale-up faster in the future.

Artificial brand intelligence

Karen Boswelladam&eveDDB

The employment of AI in marketing has moved on from IBM's Watson. BMW's iGenius and Unilever's Chef Wendy are two consumer examples, and it can be seen in social media, with Facebook's M and in programmatic media trading.

New technology

This article is part of a collection of articles on the marketing opportunities in new technology. Read more.

The future marketing strategy of any leading brand will be data analysis driven, identifying valuable consumer insights and reacting reliably and faster than before.

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