ARCCOS Golf app: How to launch a sports app

This article describes the strategy behind the launch of the Arccos golf app, which helps golfers improve their game by offering stat tracking and analytics that inform their on-course decision making.

ARCCOS Golf app: How to launch a sports app

Pete SenaDigital Surgeons

Pete Sena of Digital Surgeons explains how a tech start-up that tapped into golfers' aspirations to improve their game by offering unparalleled stat tracking and analytics to inform their on-on course decision making in real time broke through the noise in a highly competitive marketplace.

Fresh off a round of venture capital funding, the founders of a tech start-up came to Digital Surgeons with a small team of innovators, a prototype, and the ambition to connect golf to the future with true performance tracking.

Golfers are obsessed...

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