Adstats: TV penetration

Presents data about TV habits in WARC’s key markets using data from various sources.

Viewers in North America spent 4:14 (hours:minutes) watching TV per day in 2016, according to new data from RTL AdConnect. This was well ahead of the global average of 3:00, with only Oceania (2:58) and Asia (2:29) registering times below this last year. Of WARC’s key markets, TV penetration is highest in Russia (99%), where TV attracts 36% – or €2.9bn – of advertising spend in the country. TV penetration has also reached 99% in the US, the world’s largest TV ad market. WARC expects US TV adspend to amount to €59.7bn this year, representing 34.3% of total ad expenditure....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands