Adstats: International Ad Forecast

This article sets out Warc's adspend forecast for 2015 across 12 key markets, predicting a 4.8% rise in total spend.

Adstats: International Ad Forecast

Total adspend, based on 12 key markets, is expected to rise by 4.8% in 2015, according to Warc's latest International Ad Forecast. Of the markets covered, India is predicted to record the fastest year-on-year growth of 15.1%, followed by China on 10.5% and the UK on 6.9%. The Brazilian and Russian ad markets – usually among those recording rapid growth – are expected to see adspend slow considerably in 2015, due to deteriorating economic conditions. Overall, TV will continue to take the largest share of total adspend in 2015, on an estimated US$152bn, with internet closing...

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