Adstats: Online video
Among six key markets, Warc estimates some $10.9bn was spent on online video advertising in 2015. Of these, the US was the largest, with spend of $4.2bn. US advertisers intend to allocate an average of 30% of their video budgets to online video this year, with a further 23% of budgets assigned to mobile-specific video. On average, 22% of all video viewing worldwide was on a smartphone last year, 18% via a desktop computer, and 10% via a tablet. However, online video start rates averaged 62% in 2015, ranging from 58% in Latin America to 69% in...