A lender or a borrower be
Licensing - lending or borrowing brands and characters - can be a highly cost-effective way for brand owners and manufacturers to make the most of their assets. By Paul Rivers of specialist agencyJust Licensing
Paul Rivers
'How do I make the most of my brand? I am sure it could be successful in other product sectors and markets.' This is a thought process which many brand owners have gone through over the years. The drive to maximise assets and expand a brand franchise into as many areas as feasible is strong.
For...