A case study in marketing attribution
Donal O'ConnorOhal Group
Success in attribution requires objectivity and flexibility with an understanding of the array of tools and techniques available, as this case study for a global online brand illustrates.
Precise attribution fuels effectiveness
This article is part of a collection of pieces on marketing attribution. Read more.
Steve Wozniak, co-founder of Apple, said: "You need the kind of objectivity that makes you forget everything you've heard, clear the table, and do a factual study like a scientist would."
And that is what we insight professionals are trying to do,...