A solid future for TV

Looks at how broadcasters in Europe are working closely to connect with young people via mobile, resulting in the ideal media mix of TV plus online video together.

Our latest annual Total Video Key Facts – the industry yearbook and interactive database reference for all global TV trends – is now in its 24th year and was published in September 2017. We would like to take this opportunity to discuss its main findings, which show that TV is proving to be a much more resilient and dynamic market than many commentators would have us believe.

What did we find? First, far from being in decline, TV is thriving, with global 'linear' (real-time) TV consumption rates stable: in 2016, it was a global average of 4 hours...

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Insights Team
Bray Leino

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