10 traits of megabrands

This article outlines 10 key ways to boost brand value based upon an analysis of what unites the world's biggest and most valuable brands, including the likes of Coca-Cola, Nike and Disney.

10 traits of megabrands

Peter WalsheMillward Brown

What unites the world's most successful brands? Using BrandZ insights and analysis from the past decade, Peter Walshe of Millward Brown identifies ten keys ways to boost brand value.

Over the past ten years we've been tracking the world's biggest and most valuable brands. By definition, these are also some of the world's most successful brands.

Of course, not all the brands that featured in the first BrandZ Most Valuable Global Brands in 2006 are still in the listing but we do have a common set of nearly 100 that we valued...

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