adidas: Your Future Is Not My Future
Agency: Johannes Leonardo
Campaign Summary
This case study for the launch of adidas's Spring/Summer 2016 casual line of Adidas Originals, targets teens while introducing a new dimension to their design philosophy: the future. An integrated campaign features is a powerfully crafted video entitled "Your Future Is Not Mine" with an immediate-hit original song sung by unknown artist Daisy Hamel-Buffa that shows brand influencers—Lifestyle blogger and model Aleali May, Cleveland Cavaliers' Iman Shumpert, singer and DJ Kyu Steed, and artist Design Butler— as they walk defiantly through a dystopian landscape towards the unknown.
- The...