adidas: Messi - it's all about the team
Michael Barrett , Ben Buchanan and John Fell
Campaign details
Brand owner: N/ALead agency: iris WorldwideBrand: adidasCountry: GlobalIndustry: Category management, Film, video and performance arts, Gaming consoles, computer games, Online shopping, ecommerce, Sports, Websites, online services, appsChannels used: Content marketing, Earned media, buzz, Email marketing, Games and competitions, Internet - microsites, Mobile and apps, Online video, Other and ambient media, Point-of-purchase, in-store, Public relations, Sales promotion, Social media, Sponsorship - event, property, Word of mouth, advocacyMedia budget:3 - 5...