adidas: #allin or nothing
Sophie FitzGerald
Campaign details
Brand owner: adidasLead agency: We Are SocialBrand: adidasCountry: GlobalIndustry: Clothing and fashion, Leisure and entertainmentChannels used: Social media Media budget: 1 - 3 million
Executive summary
This case study describes how Adidas used extremely thorough social planning to become the biggest World Cup brand and achieve record ball sales.
The challenge was to drive brand heat for Adidas by creating talkability in a crowded World Cup social-media space, owning social conversation and stimulating product sales.
The agency identified every...