Adidas Nemeziz: It's not made for you

Sport retailer adidas launched new boots Nemeziz on the Benelux market with a campaign challenging football influencers to show their skills.

Campaign details

Brand: Adidas BeneluxAgency: Iris Worldwide AmsterdamCountries: Belgium, Netherlands, Luxembourg

Challenge and business objectives

How do you launch adidas' most elite boots, Nemeziz, to the Benelux market on a tight budget? This was the brief. It asked specifically for a launch event in Amsterdam that would get young football creators psyched. The opportunity, however, was far greater.

Insight

We started the creative process with an insight around the boots' superior agility. Could we put this to the test? But this was lacking edge, something that would get street footballers participating.

So, we chose a...

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