Adecco Group North America: Giving millennials "a way to work"

Adecco, a recruitment and staffing company, optimised the data it collected from two already instated company practices, to create buzz around its findings about the US job market and position itself as a recruitment thought leader.

Campaign details

Advertiser: Adecco Group North AmericaBrand: Adecco Group North AmericaAgency: Allison + PartnersCountry: North America

Situation

The U.S. job market looks wildly different than it did just ten, five or even two years ago. The post-recession economy has been steadily growing; the unemployment rate is exceptionally low, resulting in fewer job seekers and many job openings; and Pew Research confirmed that for the first time, Millennials have surpassed Boomers as the largest generation in the workforce for the first time. Keeping pace with the employment evolution requires staffing agencies to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands