Ad blocking: a view from The Guardian

Tim Gentry

This article provides the Guardian Newspaper's view of adblocking, a significant worry for the digital ad-funded free news arm of the company, in which the author calls for the industry to reset perceptions of effectiveness.

Ad blocking: a view from The Guardian

Tim Gentry

Peter Field is right to say that the rise in ad blocking is a huge wake-up call to the industry ('Why we should welcome ad blocking', Market Leader Q3 2016). Online readers are telling us that they are fed up with being bombarded with ads that unnecessarily disrupt, devalue and interrupt their experience online. But this is also an opportunity for advertisers to shift away from short-term approaches to digital advertising, to concentrate on longer-term relationships with audiences, regaining trust through investment in a strategy of fewer, better ads....

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