Absolut: Born Colourless

Absolut, a vodka brand, launched its campaign Born Colourless in India to promote the brand while also driving global unity and striving to create a world where people look beyond their differences.

The Context

Brief

Why Absolut?

As a brand whose product is colourless, Absolut is the perfect platform for a campaign that promotes a colourless world.

Moreover, the brand's ideology, which is also colourless and based on equal love, gender equality, tolerance and global unity, sustainability and social responsibility and freedom of expression, helps further the cause.

ABSOLUT = PURITY = COLOURLESS.

Born colourless

Keeping in mind the Absolut purpose – to instigate a more open world – the brand's first India-led campaign was conceived. The 'Born Colourless' campaign aimed to drive global unity and create a world in which we...

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