ABN AMRO: The Housepromotor

This case study describes how ABN AMRO, a Dutch retail bank, launched a viral campaign and competition to improve customer sentiment.

ABN AMRO: The Housepromotor

Campaign details

Agency: Red Urban/WefilmClient: ABN AMRO Category: Financial Products and Services

Executive summary

Dutch retail bank ABN AMRO wanted to sell financial advice and mortgages, right as the Dutch housing market had reach an all-time low. To prove its commitment to helping customers in the difficult market, ABN AMRO committed to dedicating a month's advertising budget to promoting houses for sale, whether or not they were customers of ABN AMRO, advertising it with a viral video. The campaign invited potential house sellers to win a daily personalised house promotion. Those...

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