ABN AMRO: The Housepromotor
Campaign details
Agency: Red Urban/WefilmClient: ABN AMRO Category: Financial Products and Services
Executive summary
Dutch retail bank ABN AMRO wanted to sell financial advice and mortgages, right as the Dutch housing market had reach an all-time low. To prove its commitment to helping customers in the difficult market, ABN AMRO committed to dedicating a month's advertising budget to promoting houses for sale, whether or not they were customers of ABN AMRO, advertising it with a viral video. The campaign invited potential house sellers to win a daily personalised house promotion. Those...