AbbVie: Pick the pencil - Rheumatoid Arthritis awareness campaign

AbbVie, a biopharmaceutical company, launched Pick The Pencil, a multichannel campaign in Greece to increase public awareness of Rheumatoid Arthritis.

Campaign details

Brand: ABBVIE GREECEAgency: PHOCUS AGENCY

Important note

Due to the fact that the Pick the Pencil campaign ran from 31st May 2017 to 31st December 2017, the campaign's website is no longer accessible to the pubic.

For the purpose of this entry and in order to provide the jury access to the website he have created a password, which needs to be entered upon following the link. (Login: piasetomolyvi, Password: 2q7bCsVwxFf30zr)

Campaign Description

Many patients with Rheumatoid Arthritis experience difficulty in completing even simple, everyday...

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