Abbott Mommy Scoop

Abbott, a healthcare company, increased its social presence in Malaysia by launching an unbranded Facebook page to speak to mothers who sought word-of-mouth testimonials.

Agency: Consider iProspectCountry: Malaysia

Summary Statement

Consider iProspect launched Abbott Nutrition Malaysia's social presence in 2017, using a data-driven storytelling approach to drive word-of-mouth product purchasing, by engaging moms on their user journey online. In April 2017, the premium health nutrition provider that had been operating since 1987 in Malaysia had 0% share of voice on digital platforms. Which meant that Malaysian moms, 48% of whom look for information online/mobile, and 56% of whom shop online, did not have Abbott Nutrition's main brands, Similac (infant formula milk), PediaSure (growing up milk) or Ensure (adult nutrition supplement) as top...

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