AB InBev extends appeal from puppy commercials to in-store coolers
Stephen WhitesideWarc
Budweiser's television spot for the 2014 Super Bowl – starring the brand's iconic Clydesdale horses alongside an adorable puppy – was one of the major advertising success stories of last year.
"It was the most viral commercial ever," Anson Frericks, senior director/brand activation at Anheuser-Busch InBev – the brewer that owns Budweiser – told delegates at the 2014 ad:tech New York Conference.
More specifically, this effort secured 37 million hits on YouTube within a couple of days of the NFL showpiece (a total standing at 55 million...