A 60-year bibliographic review of the Journal of Advertising Research: Perspectives on trends in authorship, influences, and research impact

In the first large-scale bibliographic overview of the Journal of Advertising Research (JAR), the authors identify key publication trends since its inception in 1960.
Brown, Park, and Pitt

MANAGEMENT SLANT

  • Authors who are very prolific are not necessarily the ones who produce the most profound or impactful research.
  • This study is helpful for prospective JAR authors, readers, and editors who want to understand the trends related to productivity and influence in terms of countries, institutions, and authors who publish in JAR.
  • The findings offer insights into the networks that exist between the authors and institutions who contribute to JAR as well as the networks between keywords and themes.

INTRODUCTION

Over the past 60 years, the Journal of...

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