Wilson: Bugs Out!

Wilson, a home and garden brand, increased sales in the pest control category in Canada by launching a solid data ecosystem that helped consumers predict and prepare for insect invasions.

Campaign details

Brand: WilsonBrand owner: Premier TechAgency: Touché!Market: Canada

Executive summary

During summer 2021, Wilson needed to outsmart competition with an innovative approach that would disrupt the category, as well as maintaining 2020 sales levels, considering the uncertainty of another COVID year.

Wilson built a solid data ecosystem that would become the basis of trust with their consumers: allowing them to predict anxiety-provoking invasions that they couldn’t plan before.

With a 3-step strategy, we connected our media channels to several data points so that our communications would be as relevant as possible to...

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