Campaign details
Brand: AdidasBrand owner: ADİDAS SPOR MALZEMELERİ SATIŞ VE PAZ.A.Ş.Agency: MediaCom, Wunderman Thompson, AMVG and OgilvyMarket: Sports Apparel
Executive summary
For a world deprived of the magic of live sport – we brought the magic back! The Uncancelled Cup was an e-sports event but treated just like a real-life football tournament. Fans loved it and shopping app downloads doubled.
Market background
In addition to sports and entertainment events, offline stores were also closed during a long period of the pandemic, and ecom brands had to derive all of their revenue targets from...