Cerveza Nuestra Siembra: A social project became a great beer

Cerveza Nuestra Siembra, a beer brand, launched a social program to create a beer made from local ingredients to promote sales in Ecuador.

Campaign details

Brand: NUESTRA SIEMBRA / A Social project became a great beerBrand owner: ABinBev /Cervecería NacionalAgency: FantásticaMarket: Ecuador

Executive summary

Almost Never a beer born in an unexpected way like Nuestra Siembra. Launched as a social program to change the story of thousands of farmers in the middle of a pandemic, that showed us how valuable and vulnerable they are.

A social project turned into a quality beer. This project unites thousands of farmers, 30k benefited, the government and the Ecuadorians in a fairly-priced beer that revolutionized the beer market.

In just...

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