Carrefour: Addressable TV Shopping Platform

Carrefour, a retail company, built an Addressable TV Shopping Platform in Turkey that allowed consumers to buy everything they would normally get in-store using their remote control during the COVID-19 pandemic.

Campaign details

Brand: CarrefourBrand owner: SabancıAgency: MediaComMarket: Turkey

Executive summary

We would build an Addressable TV Shopping Platform that allowed consumers to buy everything they would normally get in-store using their remote control. Purchases would be delivered to their home, reducing the pressure on in-store shopping limits. In summary, we would create a whole new shopping experience.

Market background

Turkish government announced a new regulation about stores for 10 meter square per person limitation which would influence store visit of Carrefour Stores, and potential queue at the entrance of the stores.

Challenge and...

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