Campaign details
Brand: CarrefourBrand owner: SabancıAgency: MediaComMarket: Turkey
Executive summary
We would build an Addressable TV Shopping Platform that allowed consumers to buy everything they would normally get in-store using their remote control. Purchases would be delivered to their home, reducing the pressure on in-store shopping limits. In summary, we would create a whole new shopping experience.
Market background
Turkish government announced a new regulation about stores for 10 meter square per person limitation which would influence store visit of Carrefour Stores, and potential queue at the entrance of the stores.