Campaign details
Brand: Guaraná AntarcticaBrand owner: AB InbevAgency: SokoMarket: Brazil
Executive summary
Guaraná Antarctica - a longtime sponsor of Women's Soccer - launched one of its most powerful campaigns to this day in order to aid the category: we gave up our own logo and offered 35 million cans as a media placement to any brand willing to sponsor women's soccer.
After more than 100 brand subscriptions, we announced the 10 brands that would be printed in our cans: Burger King, Lay's, Avon, Puma, ESPN, Hall's, BMG, Vivo, Gol and Consul, which, in...