Johnson's Baby: #InItTogether

Johnson & Johnson, a health baby brand, launched a campaign in the US to drive relevance and connection with expecting and new mothers by providing educational resources and driving lifts across key brand image metrics.

Campaign details

Brand: Johnson & Johnson Consumer Health's Baby Brand (Johnson's Baby)Brand owner: Johnson & JohnsonAgency: IPG Mediabrands / UM / J3Market: US

Executive summary

Johnson's Baby: #InItTogether

5/8/20 – 7/31/20

At the onset of the pandemic, new and expecting parents were filled with anxiety of the unknown. In quick response, Johnson & Johnson partnered with Meredith to bring forth the credible and authoritative voices of Parents, Parents Latina, People, & People en Español through expert led content – aiding expecting and new moms during the COVID-19 pandemic with valuable resources to keep...

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