Duracell: Duracell Optimum

Duracell, a batteries brand, educated gamers in the USA about the benefits of upgrading to Duracell's most premium product.

Campaign details

Brand: DuracellBrand owner: Berkshire HathawayAgency: MediaComMarket: US

Executive summary

With the next generation of consoles dropping during the 2020 holiday season, Duracell saw an opportunity to educate gamers on the benefits of upgrading to their most premium product. So we’ve partnered with some of the biggest streamers and created a bespoke brand widget that connects to the Xbox controller and displays the live battery read on-screen, showcasing Duracell Optimum extra life benefit in a way everyone could understand.

Market background

68% of the US population – 226.6 million people – are...

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