Sognid'oro Melatonin: Star Dream Gold Melatonin

Sognid'oro Melatonin, a sleeping aid supplement brand, re-established itself in the market in Italy and promoted its chamomile sachets infused with melatonin to aid a good night's sleep.

Campaign details

Brand: Sognid'oro MelatoninBrand owner: Star - Stabilimento alimentare Spa - ItalyAgency: VMLY&R Italy – VMLY&R SpainMarket: Italy

Executive summary

In the fairy tale Sognid'oro (Golden Dreams) with Melatonin every dream comes true: a master blender sees a falling star and achieves his wish to help those suffering from insomnia, thanks to a new chamomile supplement with 1 mg of melatonin, launched on the market in September 2018. Millions of insomnia sufferers Italians discovered a good, natural elixir that works! This innovation which, thanks to an effective communication campaign launched in in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands