Campaign details
Brand: Aer LingusBrand owner: Deirdre Sheehan / John-Paul FoyAgency: Carat / DentsuMarket: North America and Europe
Executive summary
In 2019, by putting the customer first and innovating new dynamic personalization solutions across display, social and search, we increased global revenue for Aer Lingus across 18 countries by +33% (€20 million) putting our dynamic strategy at the forefront of the industry not just in Ireland, but globally!
Market background
Aer Lingus, the flag carrier airline of Ireland competes in an extremely competitive industry. In the European and North American market, it’s considered...