Huawei: Dunhuang Super Perceptual Image

Huawei, a telecommunications company, promoted the launch of its new P40 mobile in China and its new AR Mpas feature by using it to give a virtual tour of a popular tourist destination, the Mogao Caves at Dunhuang.

Campaign details

Brand: HuaweiBrand owner: HuaweiAgency: Ogilvy BeijingMarket: Beijing, China

Executive summary

In April 2020, Huawei was set to release the P40. This latest smartphone model stood out for the exceptional quality of its camera, able to render images in high detail across a wide range of lighting conditions. The P40 also was noteworthy for another major advance: the debut of Huawei’s AR maps, available through an app on the model.

Huawei needed a vivid way to communicate these two highlights to consumers – raising awareness of the new AR maps while also...

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