Lifebuoy: Every prayer starts with a clean pair of hands

Lifebuoy, a soap brand, launched a campaign in Vietnam to educate consumers on the importance of always carrying hand sanitiser and drive awareness and sales for the newly launched portable hand sanitiser.

Campaign details

Brand: Unilever / LifebuoyLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

The year 2020 had been completely turned upside down for all Vietnamese with COVID-19 pandemic. And with 2021 Lunar New Year around the corner, the entire nation was looking forward to a new beginning, hoping for a peaceful year ahead.

Lunar New Year always hold a special place in the Vietnamese culture, and needs to be fully prepared, fully scrumptious no matter how bad in shape the previous year was. It means the consumers will need to pay many trips back and forth...

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