Background
Mercado Libre is the #1 Latin American marketplace in terms of users and items delivered daily. It is literally democratizing commerce and finance for millions of people with a highly intuitive app experience and a very simple and visual communication. That explains the success of the brand in a region where according to the latest UNESCO census, 2 out of every 10 Latin Americans cannot read properly and 32 million are illiterate.
Now place yourself in march 2020. When the pandemic was starting to spread across Latam in a sea of misinformation and a region that was far from...