Finish: Fountains (Hayrat)

Dishwasher detergent brand Finish combined history with high-tech in Turkey to encourage people to act against an environmental threat.

Campaign details

Brand: FinishBrand owner: Reckitt BenckiserLead agency: Havas Media IstanbulContributing agencies: Cora communications, Circus, Contentine, 3 dotsMarket: TurkeySector: Cleaners & detergentsMedia channels: Mobile & apps, Online video, Websites & micrositesBudget: Up to 500k

Executive summary

Taking an activist stance, dishwasher detergent brand Finish has been focusing on creating a social consciousness about Turkey's seemingly unstoppable descent into becoming a water-poor country. We wanted to draw people's attention to impending drought, show them drought is more imminent than we think and encourage them to save...

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