adidas: Winning retail search

Josh Gallagher

Sportswear manufacturer adidas grew e-commerce sales by almost 80% across APAC though a Google partnership that added price extensions to the brand's search results.

Campaign details

Brand: adidasBrand owner: adidasLead agency: MediaComContributing agency: GoogleMarket: Asia (general region)Sector: SportswearMedia channels: Online display, Search marketingBudget: 500k - 1 million

Executive summary

Adidas faced a struggle to grow its e-commerce business across the Asia-Pacific region. The core challenge was that the brand wasn't meeting consumer expectations for competitive prices or a seamless shopping experience.

We couldn't reduce prices but we could make the experience more seamless by adding prices to all search ads. In a world technology first, we got two arms...

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