Water Safety New Zealand: Personalising danger

NGO Water Safety New Zealand fused historical, real-time and future data to build a predictive model based on water danger zones and reduced deaths from drowning among its male target group to zero.

Campaign details

Brand: Water Safety New ZealandBrand owner: Water Safety New ZealandAgency: FCB New ZealandMarket: New ZealandSector: Charities & voluntary organisationsMedia channels: Mobile & apps, Search marketing, Social mediaBudget: Up to 500k

Executive summary

Every year, preventable drownings in natural waters plague New Zealand's summers, striking families and communities as the rest of the nation celebrate the holidays.

In December 2019, faced with a consistent creative platform and half the budget, Water Safety New Zealand were tasked with driving a record-low zero deaths from the highest...

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