Campaign details
Brand: The Wild DetectivesBrand owner: The Wild DetectivesEntrant company: Dieste, DallasMarket: North AmericaSector: Entertainment retailMedia channels: Websites & micrositesBudget: No budget
Executive summary
When a once-in-a-century event occurred and cut the lifeblood to many businesses, we needed to act quickly to ensure the survival of an independent bookstore. Stay-at- home-orders cancelled life plans, leaving people feeling restless and on-edge. This led to a search for an escape and we knew we had the answer: books. Books allow us to travel anywhere we want, whenever we...