Todaysmilitary.com: Challenging the cyber talent of tomorrow

Todaysmilitary.com, an American website produced by the United States Department of Defense, significantly improved interest and consideration for cyber careers in the military among a hard-to-reach Gen Z audience.

Campaign details

Brand: Todaysmilitary.comBrand owner: Todaysmilitary.comEntrant company: MullenLowe, BostonMarket: United StatesSector: Military & emergency servicesMedia channels: Gaming & in-game advertising, Online display, Online video, Websites & micrositesBudget: 500k - 1 million

Executive summary

Getting young computer enthusiasts to consider the cybersecurity careers available within the US Military has become an uphill battle as demand for their talents has skyrocketed in recent years. To recruit them away from similar jobs at private tech companies they are passionate about, like Google and Amazon, we tapped into their deeper passion...

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