Campaign details
Brand: CadburyBrand owner: Mondelez InternationalEntrant company: Wavemaker MumbaiMarket: IndiaSector: ConfectioneryMedia channels: Mobile & apps, Newspapers, Packaging & design, TelevisionBudget: 1 - 3 million
Executive summary
Cadbury Dairy Milk's Thank You Campaign is an example of how media platforms can be leveraged, not only as carriers of a message, but also as a story telling device itself. Partnering with the biggest media houses, not only brought scale to the campaign, but also gave access to a lot of assets which helped us tell much richer stories,...