Bosch: Don't hang your privacy out

Dryer brand, Bosch, collaborated with influencers to incite social media debate between old and young and increase engagement and sales in China.

Campaign details

Brand: BoschBrand owner: BoschEntrant company: BBDO ShanghaiMarket: China (Mainland)Sector: Home appliancesMedia channels: Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

After more than a decade of market education, clothes dryers still have only 0.2% penetration in Chinese households, as the tradition of drying clothes with sunshine is deep in the culture.

Faced with the challenge of talkability, Bosch took a different perspective to defeat dryer's biggest enemy in China – sunshine. We collaborated with influencers and used a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands