Campaign details
Brand: John F. Kennedy Presidential Library and MuseumBrand owner: National Archives and Records AdministrationEntrant company: Digitas BostonIdea creation: Digitas, BostonMarket: GlobalSector: Museums, attractions, librariesMedia channels: Events & experiential, Livestreaming, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Virtual & augmented realityBudget: Up to 500k
Executive summary
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation.
In 1962, President John Fitzgerald Kennedy gave his...