John F. Kennedy Presidential Library and Museum: JFK Moonshot

JFK Presidential Library and Museum, an American museum, developed an interactive experience that reversed declining attendance and spread awareness to younger audiences.

Campaign details

Brand: John F. Kennedy Presidential Library and MuseumBrand owner: National Archives and Records AdministrationEntrant company: Digitas BostonIdea creation: Digitas, BostonMarket: GlobalSector: Museums, attractions, librariesMedia channels: Events & experiential, Livestreaming, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Virtual & augmented realityBudget: Up to 500k

Executive summary

2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation.

In 1962, President John Fitzgerald Kennedy gave his...

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