Campaign details
Brand: KFC ArabiaBrand owner: Yum! BrandsAgency: TBWA\RAADMarket: Middle East & North Africa (general region)Sector: Restaurants & TakeawaysMedia channels: Packaging & design, Sales promotion, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
This case study demonstrates how KFC went beyond the usual giveaways and sponsorships and instead hacked its own ordering process to connect with gamers.
With just a few tweaks to the website's code, and zero production costs, KFC created an unprecedented way of ordering fried chicken online that...