Campaign details
Brand: Pizza HutBrand owner: Yum ChinaEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Restaurants & takeawaysMedia channels: Sales promotion, Social media, Word of mouth, influencersBudget: No budget
Executive summary
Pizza Hut has been a strategic partner of King of Glory, the world's number 1 mobile game with over 200 million players for more than five years. So, when King of Glory gave their community the chance to vote for one new community-created avatar to be brought into the game as a regular character, Pizza Hut had an...