Campaign details
Brand: India Gate Basmati RiceBrand owner: KRBL LimitedEntrant company: KRBL Limited, New DelhiIdea creation: Initiative Media, BangaloreMedia: Initiative Media, BangaloreMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Public relations, Word of mouth, influencersBudget: No budget
Executive summary
The pandemic dried-up access to dry-rations for NGOs working with the disabled, aged, under-privileged and thousands of migrant workers in India who took to roads to walk back hundreds of miles to their homes. Our challenge was to provide a meal for these groups of people...