Campaign details
Brand: DettolBrand owner: Reckitt BenckiserEntrant company: Reckitt Benckiser, GurgaonIdea creation: McCann, New DelhiMarket: IndiaSector: Bath toiletries, soapsMedia channels: Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Dettol has always championed the handwashing agenda in India, and through sustained interventions slowly and steadily driven behavioural change towards this extremely critical yet oft ignored act in the overall regimen of hygiene and protection. 2020 was a watershed year for this simple act- truly transforming the potency that it offered,...