Campaign details
Brand: AldiBrand owner: AldiEntrant company: McCann ManchesterIdea creation: McCann ManchesterMarket: United KingdomSector: Supermarkets & grocery storesMedia channels: Direct marketing, Email marketing, Magazines - consumer, Merchandise & free gifts, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Search marketing, Social media, Sponsorship - sports, TelevisionBudget: Over 20 million
Executive summary
Aldi, a limited-range, deep-discounter supermarket from Germany, achieved unexpected success in the UK grocery category over ten years by taking a fresh approach to marketing communications.
Between 2010...