Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MullenLowe, BostonMarket: United StatesSector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Social mediaBudget: Up to 500k
Market background & objectives
Background and challenge
Lagging in a historically strong sales period.
The winter holiday period tended to produce some of the strongest sales months for Burger King (BK) in the US. Historically, November and December were some of the best months of the year for BK with around 28% of annual sales...