Burger King: Delay your way

Burger King (BK), the fast-food restaurant, turned the notoriously negative holiday airport experience into a positive brand moment for travellers in the US.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MullenLowe, BostonMarket: United StatesSector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Social mediaBudget: Up to 500k

Market background & objectives

Background and challenge

Lagging in a historically strong sales period.

The winter holiday period tended to produce some of the strongest sales months for Burger King (BK) in the US. Historically, November and December were some of the best months of the year for BK with around 28% of annual sales...

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