Campaign details
Brand: Foot LockerBrand owner: Foot LockerEntrant company: BBDO New YorkMedia: PHD, New YorkPR: Edelman, New YorkMarket: United StatesSector: Clothing & fashion retailMedia channels: Content marketing, Email marketing, Livestreaming, Online display, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Significant changes in the retail category, combined with a modern transformation of the sneaker industry, left Foot Locker struggling to maintain relevance in a world it once dominated. Instead of simply buying the attention of our core consumer with...